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F1's Sponsorship and partnership network

Spomotion Analytics — founded by analyst Björn Stenbacka and former F1 driver Stefan Johansson — delivers the most detailed sponsorship data in motorsport.

Our Formula 1 Reports cover all 10 teams, mapping every partner by business sector, company size, country, estimated deal value, and renewal dates. Eight sectors. Hundreds of companies. One authoritative source.

Built for sponsorship professionals, brand strategists, and anyone who wants to understand where the money really flows in Formula 1.

Formula 1 Sponsorship Reports 2025 - 2026 — Pick Your Team

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Spomotion Analytics F1 Report in Media

  • Motorsport

    “Since 2018, the number of American-based partners has more than doubled,”
    Bjorn Stenbacka of Spomotion Analytics explained to Motorsport.com.

    “In 2024, it reached an all-time high with 115 and that has been matched in
    2025. With new partnerships expected to be announced ahead of the upcoming
    races in the US, it's likely that 2025 will set a new record.

  • Wall Street Journal

    "How Far Can F1 Go in the U.S.?

    As Formula 1 heats up stateside with a primetime Grand Prix in Las Vegas, its growth potential in a fragmented sports media market is up for debate.

  • Autosport

    "The Formula 1 Partnership Network Analysis Report, compiled by Spomotion Analytics, found that the United States is now the dominant country when it comes to company partners. Some 46.8% of partners at the start of the current season were based in the USA, more than doubling the number that were involved when Liberty Media took over F1 in 2016."

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