Unleash the power of Formula 1 partnerships!

Spomotion Analytics is a Nordic analytics company founded by analyst Björn Stenbacka and former Formula 1 driver Stefan Johansson. We specialize in analysing sponsorship and partnership networks across global sports.

We have launched the first comprehensive Formula 1 Reports, covering all 10 teams as well as the Formula 1 series. You can purchase individual Team Reports or a full report that includes all ten teams.

Each report provides a complete specification of every partner, including business sector, company size, country of origin, employee count, founding year, and more. All companies are categorized into eight business sectors for clear comparison and analysis.

You’ll also find announcement and renewal dates for every partnership, and—new for this edition—estimated sponsorship values for each collaboration.

We hope you enjoy the reports and the unique data and insights we’ve spent years gathering and refining.

Spomotion Analytics helps companies unlock the business and marketing opportunities offered by Formula 1. We guide and help companies worldwide as they enter the fascinating world of Formula 1 as partners.

Photo: Rasmus Paavola

Stefan & Björn

Formula 1 Partnership Network Report 2025 — individual reports for all 10 Formula 1 teams, and a full report covering all teams

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Spomotion Analytics F1 Report in Media

  • Motorsport

    “Since 2018, the number of American-based partners has more than doubled,”
    Bjorn Stenbacka of Spomotion Analytics explained to Motorsport.com.

    “In 2024, it reached an all-time high with 115 and that has been matched in
    2025. With new partnerships expected to be announced ahead of the upcoming
    races in the US, it's likely that 2025 will set a new record.

  • Wall Street Journal

    "How Far Can F1 Go in the U.S.?

    As Formula 1 heats up stateside with a primetime Grand Prix in Las Vegas, its growth potential in a fragmented sports media market is up for debate.

  • Autosport

    "The Formula 1 Partnership Network Analysis Report, compiled by Spomotion Analytics, found that the United States is now the dominant country when it comes to company partners. Some 46.8% of partners at the start of the current season were based in the USA, more than doubling the number that were involved when Liberty Media took over F1 in 2016."